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Prudential Fox & Roach / Trident
Senior Vice President and Chief Information Officer,
2001 - 2003
Devon, PA
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Recruited to this privately held $12 billion real
estate brokerage and financial services organization to identify and resolve
operational deficiencies and turn technology into a “strategic weapon” in the
company's markets. As a member of Senior Leadership Group I bridged the gap
between business needs and technology strategy and IS investment decisions. In
2002, I was also appointed to Business Excellence Team as member of inaugural
Steering Committee. Quick resolution of debilitating problems impacting mission
critical systems contributed to Prudential Fox & Roach Realtors / The Trident
Group ascending from 8th to the nation’s 4th largest
combined real estate brokerage and financial services firm.
Scope of Responsibility:
Managed internal and outsourced applications
development. Directed server operations, LAN / WAN / broadband / VPN / wireless
networks, help desk, field technical support, security, capacity / contingency
planning, IS purchasing, and contract negotiations / administration. Managed
staff of 29 and $6.2 million budget.
Accomplishments:
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Eliminated mission critical systems
failures, migrating from central servers to distributed processing
architecture, increasing availability / reliability from 60% to 100% and
improving response time over 150 fold. Architecture change stopped loss of
revenue (exceeded $4 million in 2001) from agent turnover caused by persistent
system failures. Agent MLS listing searches went from 20+ minutes to less than
8 seconds.
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Eliminated network
Instability issues,
re-architecting and directing implementation of LAN / WAN / broadband
networks, boosting performance 350% and increasing reliability from 83% to
better than 99.9%. Drove more than $1.8 million of costs related to lost
productivity out of the bottom-line.
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Eliminated server downtime
in mortgage, title insurance and relocation companies, implementing n-tier
clustered server, SQL, and storage area technologies, improving availability /
reliability from 60%-70% to better than 99.9%. Put an end to server related
delays in processing / closing customer home purchases.
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Re-engineered e-business strategy
and created .NET internet / intranet websites, organizing / leading
multi-faceted team consolidating six disparate websites into a single highly
integrated marketing and operations platform, providing content rich listing /
community information through robust feature / functionality, seamless B2B-2C
services, just-in-time cross-selling of financial services, plus agent
personal websites and advanced listing management capabilities including
customizable agent-to-customer, agent-to-agent, and company-to-agent
communication. Gained additional operating efficiency, integrating legacy
systems using SOAP / XML technology. Website currently provides 20% ($45
million in 2002) of buyer
leads with 50%+ projected growth in 2003 and 2004. Website is cornerstone of
2003 Marketing Strategy.
Click Here for prufoxroach website
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Envisioned and managed development
of industry leading wireless website, raising agent’s customer service
level by virtually eliminating dreaded “I don’t have that information, I’ll
get back to you” statement to customer. I formulated concept as a result of
personal experience as Prudential Fox & Roach Realtors / The Trident Group
customer. Worked with programmer to develop prototype and demonstrate
capabilities at 2001 Masters Conference to enthusiastic agent reviews.
Provides competitive advantage, giving wireless PDA access to proprietary web services
when and where needed.
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Reduced total-cost-of-ownership 33%
for servers, desktops, and laptops, negotiating Compaq Direct contract, saving
$180,000 in acquisition costs and reducing 2002 maintenance expense $135,000.
I inherited a portfolio of equipment that was essentially 4+ years old and
woefully inadequate to meet current demands of the business. Implemented asset
management program to replace and continually upgrade aged equipment with
state-of-the-art systems. Three year cycle allocates newest equipment to
mission critical functions.
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Reduced customer complaints while
expanding customer base from 850 to 3,500, restructuring help desk and
field technical support into teams, reducing complaints from 27% to less than
½ of one percent. Reduced geographic territory of teams, raised skill level of
customer support staff, implemented remote support tools, created IS
purchasing function / procedures, and improved call tracking / follow-up
procedures. Our help desk problem resolution went from 35% to 62% and field
tech problem resolution time decreased 40% to 3 days.
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Eliminated copyright infringements,
negotiating enterprise license agreements for 35+ “shrink wrap” software
titles while spreading capital requirement over 3 years and saving $400,000.
Brought company into compliance updating licenses from 90% Windows 95 genre
software to 2000/XP versions. Implemented enterprise wide software standards
eliminating more than 100 software variants reducing support / maintenance
costs.
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